{"product_id":"the-bashify-balloon-event-planning-guidebook","title":"The Bashify Balloon + Event Planning Guidebook","description":"\u003cp\u003eOver the past 5 years in the events business, Bashify has grown to millions in revenue, hundreds of thousands of followers on social media, and thousands of happy customers served - so we've packaged up all our learnings for balloon artists and event planners into this guidebook! Here's what you can expect to learn in this workbook:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTactical Basics\u003c\/strong\u003e — Get up to speed on the craft. Balloons 101 covers sourcing professional-grade balloons, building a pattern, inflating, assembling garland, hanging and filling installations, iterating on your designs, estimating inventory, and pricing by the foot. Backdrops 101 walks you through materials, tools, and a smart loss-leader pricing strategy. Vinyl 101 breaks down machines, materials, and our workflow from Canva to cut. Event Planning 101 takes you through the full client journey — from inquiry to after-care — plus three pricing models and when to use each.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eLaunching Your Business\u003c\/strong\u003e — Transition from artist to business owner. Identify your core skills and learn when to delegate, pick a customer segment and commit to it, build a brand that speaks to that customer, and follow a four-step plan (proof of concept → pound the pavement → post content → run Google Ads) to start winning business.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRunning Your Business\u003c\/strong\u003e — The largest section, covering everything you need to operate with confidence. Make it real with LLCs, EINs, insurance, and separated accounts. Master bookkeeping, write-offs, and intellectual property basics. Build a marketing engine across TikTok, Instagram, Pinterest, YouTube, SEO, and Google Ads. Learn our exact content creation system — including the anatomy of a perfect 60-second vlog. Deliver standout customer service with proactive empathy and clear communication. Set up the right systems for booking, contracts, inventory, and scheduling. And when you're ready to grow, hire smart with our framework for contractors, W2 employees, pay philosophy, and HR.\u003cbr\u003e\u003cbr\u003eNote: This product is a digital download and not a physical book.\u003c\/p\u003e","brand":"Bashify Event Co.","offers":[{"title":"Default Title","offer_id":47326681039101,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/8260\/0701\/files\/Untitleddesign_1.png?v=1774955365","url":"https:\/\/bashify.co\/products\/the-bashify-balloon-event-planning-guidebook","provider":"Bashify Event Co.","version":"1.0","type":"link"}