Digital product
The Bashify Balloon + Event Planning Guidebook
A $199 digital guidebook for starting and growing your own balloon business. It is a comprehensive overview: by the end you are equipped with the tools, techniques and strategies to get started with balloons, build basic processes around a new business, manage inventory and build a client roster.
$199
What’s inside
The table of contents, exactly as the guidebook lists it.
Tactical Basics
- Balloons 101
- Shop for the Good Stuff
- Balloon Glossary
- Inflating the Perfect Balloon
- Design a Pattern
- How to Assemble Garland
- Hanging Garland
- Enhancing + Filling Your Garland
- Iterate on Your Designs
- Inventory Estimates
- Pricing Strategy
Backdrops 101
- Wood
- Paint
- Tools
- What Backdrops Should I Stock?
Vinyl 101
A section of its own.
Event Planning 101
- Inquiry
- Information Gathering + Meshing
- Make the Sale
- Concepting
- Planning
- Execution
- Game Day
- After Care
- Pricing Strategy
Launching Your Business
- Identify Your Core Skills
- Pick Your Customer
- Create a Brand
- Make a Plan (What the Heck Do I Do?)
Running Your Business
- Make It Real
- Incorporating Your Business
- Insurance
- Separation of Accounts
- What’s a Write-Off?
- Bookkeeping 101
- Intellectual Property (Copyrights, Trademarks, Originality)
Marketing
- Understanding the Conversion Funnel
- Social Media Crash Course
- Creating Content
- Bashify’s Content Buckets
- Integrating Pop Culture Trends
- Content Creation Must-Haves
- The Perfect Vlog (Filming, Editing, Structure, Voiceover Tips, Build Familiarity)
- Tips and Tricks
- Intent-Based Marketing (SEO, Google Ads)
- Bottom Funnel Marketing: Website + Sales (CRO)
Customer Service
- Empathize with Your Customer
- Do the Right Thing
- Communication Is Key
- Dealing with Bad Customers
Systems We Use
- Booking
- Contracts + Invoicing
- Inventory + Planning
- Scheduling
Insourcing, Outsourcing, and Hiring
- W2 Employees vs. 1099 Contractors
- Pay
- Contracts
- Human Resources
Who it’s for
Starting a balloon business
It begins at Balloons 101 — sourcing, inflating, glossary, pattern design — and goes on to launching the business: your core skills, your customer, a brand and a plan.
Growing the one you have
Processes, inventory estimates, pricing strategy, bookkeeping, marketing, customer service, the systems we use and when to hire — the part that builds a client roster.
Questions about the Guidebook
How do I get it?
It is a digital product, so there is nothing to ship and no delivery to wait on. You get the guidebook through your order after checkout.
What does it cover?
Ten sections: Tactical Basics, Backdrops 101, Vinyl 101, Event Planning 101, Launching Your Business, Running Your Business, Marketing, Customer Service, Systems We Use, and Insourcing, Outsourcing, and Hiring. Every chapter under them is listed above.
Who is it for?
Anyone who wants to start and grow their own balloon business. It is written as a comprehensive overview, so it starts at Balloons 101 and carries through to pricing, marketing, customer service and hiring.
What does it cost?
$199, once. There is one edition and one price — no tiers, no subscription, nothing to renew.
Digital product. Nothing ships.